Your IDC Business Value paper on Ansible Automation Platform and the Wiley Hybrid Cloud Strategy For Dummies 3rd Red Hat & Intel edition are exactly the right assets in front of exactly the wrong audience: one PDF download at a time, behind a form, to a single individual you'll never see again. We'd like to change that — for these two assets first, on a 90-day pilot, in front of the buying groups they were written for.
A quick read of what each paper actually says — pulled straight from the source — so we agree on the message before we touch the distribution.
IDC's own study sample tells you exactly who reads this kind of material: enterprises averaging 60,903 employees and $23B in revenue, with 9-role committees across Infrastructure, DevOps, FinOps and security. The Wiley guide expands that committee to include CIO, Chief AI Officer and the cloud center of excellence.
The team that decides whether Ansible Automation Platform gets the green light, scaled across 11 geographic locations and ~4,800 managed nodes on average.
The strategy layer the Wiley paper was written for — drawing the map between hybrid cloud, GenAI workloads, and the open hybrid cloud thesis underpinning both papers.
The roles that turn 668% ROI and 8-month payback into a budget line. FinOps and security are where the IDC numbers actually land — and where deals stall today.
Runs alongside your existing Marketo, SFDC, 6sense and Bombora. No change to your IT-driven approval cycle. We turn it on for the Ansible Automation BVP and the Wiley Hybrid Cloud guide, and we measure against your current paper-by-paper baseline.
We chunk the IDC paper into 18 role-tagged sections (ROI for FinOps, downtime for SRE, dev productivity for Platform Eng). The Wiley guide gets the same treatment — 5 chapters into 14 role-tagged sections, with GenAI workload chapters tagged for the Chief AI Officer specifically.
We surface accounts already showing intent on "hybrid cloud strategy", "AI workload portability" and "automation ROI" — through your existing 6sense + Bombora subscriptions. Each account gets a unique URL that pre-loads its personalized page; SDRs and AEs see a live committee map on day one.
The highest-intent committees roll into a working session with your AE, prepared with each reader's actual highlights from the IDC + Wiley papers. The rest move into a partner-led pilot using Red Hat Enterprise Linux + Ansible on a hyperscaler marketplace — no new procurement step, in keeping with the Wiley guide's open-hybrid thesis.
Projections from the peer p50–p75 of 42 RH-adjacent campaigns we've helped operate, against your current baseline for these two specific assets.
All-in. No platform fees, no per-seat licensing during the pilot, no SOW change orders. If we miss the 380-account committee-qualified target by day 90, the difference is credited.
A 45-minute working session, your team and ours. We come pre-briefed on both papers, your current campaign baseline, and your 6sense + Bombora intent topics. You leave with a signed pilot scope or a clear "no" — either is fine.